Welcome—Let’s Talk About Real Growth
If you’re a solo owner of a service-based business, chances are you built your company on your own talent, skills, and abilities. Maybe you’re a consultant, designer, home service pro, coach, or specialist—and you’re great at what you do.
But like so many entrepreneurs, you probably didn’t start your business thinking, “I need a strategy.” You just started doing the work.
Now you’re wearing every hat, juggling everything from client work to sales and marketing, and wondering when it’s all going to feel easier.
“Why do I keep reinventing the wheel?”
“I feel like I should be further by now.”
“Is it really this hard—or is it just me?”
I know the feeling. It can be exhausting trying to figure it all out—especially if you’re doing it alone. That’s where I come in.
I help solo service-based business owners refine the underlying business strategy behind their work, so they can grow with more clarity and confidence—and spend more time doing what they do best.
The 5 Essentials of a Thriving Business
If you’re struggling to grow, chances are one of these five areas isn’t working the way it should. I call this framework the Business Growth Engine, and it’s what I use to help clients get unstuck and scale up. You can think of it like a flywheel. When you start with step one it builds into the next step and so on to create momentum and keep the growth engine going. If any one (or more) of these areas is off or not functioning in its prime, you’ll experience stalling or sluggish growth. But when all 5 are in place and aligned, your business is positioned for growth.
1. Mission & Direction
Are you clear on why you do what you do—and where you’re headed?
Without a strong foundation and a compelling vision, it’s easy to drift or get distracted by every new opportunity. When you define your vision, mission, and values it helps you clarify your true north.
How It Helps You Grow Your Business
- You can differentiate between distractions and opportunities
- You know where to spend your limited time and resources and what is a “no” and what is a “not now”
- You zero on the work that brings you joy so you get energy from what you do (instead of feeling drained)
- You can make decisions easier and faster when you know WHERE you’re going and WHY
2. Market Niche
Are you trying to serve everyone—or the right people?
A narrow, well-defined niche cuts through the noise and helps you attract clients who are already looking for what you offer. It’s important to pinpoint your ideal market and refine your positioning.
How It Helps Grow Your Business
- You know which clients make a great fit and are most profitable.
- You know which customers are a waste of time and are bad for business
- You know how to differentiate yourself
- You know who to market it to and WHERE
3. Product & Pricing Strategy
Are your offers and pricing aligned with the value you provide?
You need a product ladder that supports long-term growth—and pricing that doesn’t leave you underpaid and overworked. It’s about building out a suite of offers that are profitable, scalable, and compelling.
How It Helps Grow Your Business
- You know what to charge and that your prices are right for the market and your profitability
- You can stop trading time for money or undercharging customers/clients
- You can create retention and recurring revenue for your business (and avoid the feast or famine cycle)
4. Sales Funnel
Are you converting interest into actual revenue?
From first contact to final sale, your sales funnel needs to guide people toward working with you. This is all about creating a process that makes buying feel easy, not pushy.
How It Helps Grow Your Business
- You have a clear strategy for converting tire-kickers into paying clients
- A clear plan helps you know which part of your sales funnel might not be working
- You have systems built to nurture relationships so you don’t miss out on the leads who are “thinking about it”
5. Marketing Strategy
Are you consistently showing up in the right places with the right message?
Marketing isn’t about being everywhere—it’s about being in the RIGHT places talking to the RIGHT people the RIGHT way. It’s important to create a simple, targeted marketing plan that works for your business and your bandwidth.
How It Helps Grow Your Business
- You attract higher quality leads
- You know which marketing outlets are the best for your business
- You avoid wasting money and time on marketing that doesn’t work
Strategy Is Great—But It’s Not Enough
Let’s be honest—most business owners already know what they “should” be doing.
The real problem? They’re doing it all alone.
That’s why I pair strategy with coaching and accountability. Think of it like the coal that gets shoveled into the Business Growth Engine. These 5 components to growth take time to build and time to test out and refine as your business grows.
When you’ve got a thinking partner, a sounding board, and someone to help you stay focused—everything gets easier. You stop spinning in circles and start making real progress.
Let’s Build Something That Works
If you’re ready to stop white-knuckling your way through business and start growing with more clarity, momentum, and confidence, let’s talk.
I offer 1:1 VIP Coaching, Private Workshops, and a monthly Business Mastermind Club where you can connect with other ambitious entrepreneurs and finally feel like you’re not doing it all alone.