DOG GONE AMAZING
Unleash your dog's true potentialDog Gone Amazing Education Center
Dog Training, Boarding, and Daycare in Reno, NV • On-Going Client Since 2010
📍 Starting Point (The Before)
I’ve had the privilege of working with Dog Gone Amazing for over a decade as a strategic partner in their ongoing growth. What began as a solo-owned, service-based business has evolved into a thriving dog training and care center under the leadership of founder Malaika Heinbaugh. From the start, Malaika had a clear vision: to transform her one-woman operation into a full-scale training facility powered by a dedicated team and a holistic approach to dog care—including training, boarding, and daycare.
Throughout our partnership, I’ve supported Dog Gone Amazing across every phase of growth, providing long-term strategic coaching and marketing guidance to help bring that vision to life.

FOCUS AREAS:
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Mission & Direction:
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Market Niche
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Product & Pricing Strategy
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Sales Funnel
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Marketing Strategy
KEY STATS:
- From a team of 1 to a ➟ team of 8
- Single-service business ➟ full-service center
- From inconsistent sales to ➟ recurring monthly revenue
- ⬆ Improved customer experience
- ⬆ Improved client sales conversion
- ⬆ Avg. revenue increase of 40% year-over-year
✅ Results (The After)
Over the past 15 years, Dog Gone Amazing has grown from a solo-owned business operating out of a single vehicle to a thriving company with a 7,000 sq. ft. facility and a growing team of eight. From their first 1,200 sq. ft. training space to each new phase of expansion, I’ve had the honor of serving as a strategic co-pilot—providing coaching, marketing, and business guidance to help turn founder Malaika Heinbaugh’s vision into reality.
Today, Dog Gone Amazing is living that vision, and I’m proud to continue supporting their growth as they build an even stronger future.
Client Testimonial

Ali has been helping me with my business since 2009 and has been invaluable. She brings such creativity and amazing knowledge on everything from branding and marketing to business strategy and hiring. Literally, everything you see in my business was created by Ali. Her creativity has helped my business grow in ways I couldn’t imagine. If someone was looking for a person to help their business in all things branding and a partner to help you and a business dreaming of a strong future, Ali Alden is who you need in your life and business.
– Malaika Heinbaugh
CEO, Dog Gone Amazing Training Center