Small Business Strategy + Marketing 

The Unicorn Strategy Program

STRATEGIC COACHING + MARKETING  

The Unicorn Strategy Plan is a strategic coaching and marketing program designed to help small businesses discover their niche in the marketplace then leverage that information to create a powerful brand and marketing presence. 

WITH THIS PROGRAM YOU WILL: 

• Discover your “sweet spot” niche in the marketplace 
• Clearly define your ideal clients 
• Identify and clearly articulate a unique offering 
• Eliminate your competition 
• Create clear and effective messaging 
• Create a unique, memorable brand  

Attract & Retain More Clients 

STRATEGIC COACHING   

This is a strategic coaching program that is focused on helping small businesses define their niche in the marketplace and use that information to reach the right audience, using the right language, and marketing in the right places. 

WITH THIS PROGRAM YOU WILL: 

• Discover your “sweet spot” in the marketplace 
• Clearly define your ideal client niche 
• Identify and clearly articulate a unique offering 
• Clarify your marketing strategy 

Small Business Strategy – Sprints

Mission, Vision, and Purpose 
STRATEGIC COACHING   

Most entrepreneurs struggle to stay on track and suffer from constant “shiny object syndrome.” But in order to stay focused and motivated in your business you need to have a clear mission, vision, and purpose. 

WITH THIS PROGRAM YOU WILL DEFINE:

• Where your business is heading

• What success looks like 

• Why your business exists

• What your business mission is

• How your business mission relates to your own purpose 

• The core values that your business operates by

Get Focused & Take Meaningful Action  

STRATEGIC COACHING   

The key to achieving your goals in business is having both long and short-term FOCUS. However, when you are wearing a million hats and feel like you’re just putting out one fire after the next, it can be easy to stay in “survival mode” and not see any real, tangible progress towards your goals. 

WITH THIS PROGRAM YOU WILL:

• Outline a 5-year vision and paint the picture of what success looks like 

• Develop a 1-year plan with clear objectives to keep you (and your team) focused 

• Outline a 90-day plan with 3 main objectives  

• Learn a system you can use every quarter to stay focused and organized 

• Gain control over your business 

Marketing Sprints

StoryBrand® Messaging Framework  

STRATEGIC MARKETING  

WITH THIS PROGRAM YOU WILL:

• Learn a messaging formula you can use again and again to create powerful marketing

• Develop your company BrandScript
  
• Write a one-liner sentence you can use to quickly and clearly answer the question “what do you do?” 
• Develop landing page copy you can implement right away for more effective results